Gerald Edelman is delighted to announce that its Deal Advisory team has advised the shareholders of Chillblast, a leading custom PC system builder, on its sale to Tactus Group, a high-growth multi-channel ecommerce business.

Chillblast is a highly regarded custom PC manufacturer based in Poole with expertise in the high-end gaming sector. As the official PC supplier of Williams eSports – a Formula 1 eSports team – Chillblast devices are designed for gamers using high-end equipment. The Ministry of Defence’s training simulators, commonly used by RAF pilots, are also built on Chillblast’s cutting-edge technology.

Headquartered in the North West with a footprint across Europe, North America and Asia, Tactus is a team of 200 technology experts with unrivalled knowledge of the computing industry. As well as boosting Tactus’ capabilities in the gaming sector this acquisition cements its status as a multi-channel e-commerce business on a global stage. The acquisition forms part of an exciting growth strategy, facilitated by a £40 million investment from Chrysalis Investments which was secured earlier this year.

Chillblast’s unique offering and positioning in the gaming technology market is complementary to the existing brands in the wider Tactus Group, and is the fourth transaction Tactus have made this year. Chillblast will receive strategic and operational guidance from Tactus’ highly experienced team, whilst also benefiting from the sharing of resources and international presence of the group.

Ben Miles, Managing Director of Chillblast, added:

“We’re excited to become part of the Tactus Group. We have built Chillblast into an award-winning gaming brand over the last two decades and, with our presence in the gaming space well established, this is an exciting time for us to be joining a fast-growing technology group like Tactus.

Gerald Edelman have been instrumental in navigating this deal, and the team provided exceptional advice throughout. Their dedication and guidance made the process run smoothly and enabled us to focus on the day-to-day running of the business. Their experience of working on similar deals was evident, and their advice has been invaluable and for that, we are enormously grateful.”

Nick Wallis, Partner in Gerald Edelman’s Deal Advisory team, added:

“We are thrilled to have successfully advised on an excellent deal for Chillblast. We knew how important it was that we found the right partner for the management team and we are confident that we have found that in Tactus.

Chillblast’s recent success in spite of the pandemic is a testament to its strong business model and highly-capable management team. We wish Ben, Martin, and the rest of the team at Chillblast the very best for the future with Tactus, and look forward to watching the Group continue to go from strength to strength.”